ForceMentor.com
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Senior Developers with Decades of Experience


We have turned to sharing what we've learned. For years and years, we've built custom software and databases, architected solutions, led teams across a variety of platforms and industries, and we just love Salesforce and Force.com.

While we still find time to build solutions and keep our hands dirty in the cloud, (take a peek at Outformations, Inc.) we now also focus on helping other developers learn how to best leverage the Salesforce.com Platform as a Service (PaaS) for custom application development. We've also spent years working with, presenting to and cultivating developer community, so it's pretty clear to us that we really like working with developers.


Senior Consultants and Curriculum Developers


Our team has grown to include consultants, support experts, advanced administrators, curriculum developers and end user instructors from the trenches of enterprises, SMBs and nonprofits.

If you're interested in exploring joining the team, send us a brief message to tell us a bit about who you are, and how you think you might fit.

Don Robins

Don Robins


ADM231 DEV401 DEV501 DEV502 DEV601

Team Lead, Mentor, Author & Instructor

Don is a Salesforce.com MVP and holds the Salesforce Developer and Platform Developer II (formerly Advanced Developer) certifications. He is also a Certified Technical Instructor, authorized to deliver all of the official Salesforce.com developer classes in both public and private workshops. In addition to managing a team of certified instructors, he also leads the development of custom technical curriculum for Forcementor (a division of Outformations, Inc.), and designs content for delivery with a developer's technical perspective. He regularly assists the internal Salesforce Training Delivery, Curriculum Development and Certification teams as a technical Subject Matter Expert. He is also a Certified Agile Scrum Master, and experienced in Agile development practices.

A native New Yorker and graduate of Cornell University first introduced to computers in 1975, Don has been building custom business applications since 1984, for clients of all sizes in a wide range of industries. His background as team lead and mentor shapes his approach in the classroom with students of all skill levels, from novice through senior architect. His experience in design, implementation and delivery of mission critical, database-centric business systems, along with his decades of experience focusing on metadata driven application development frameworks, led him into the world of Force.com in 2009.

In his position as Application Technology Director for Outformations, he focused on building enterprise desktop and web business applications. He and his teams designed and built applications utilizing Winforms, Webforms, JavaScript and Web Services in ASP.NET and Windows Communication Foundation, and constructed Business Intelligence systems leveraging Microsoft's SQL Server tools for Analysis Services, Integration and Reporting Services.

Don is currently a principal of Outformations, Inc., a co-organizer of the Bay Area Force.com DUG, a Pluralsite.com author and former Director, Vice President and President of the Bay Area Association of Database Developers (BAADD) for which he founded and previously led the San Francisco .NET Developers User Group from August 2002 until 2011.

Lightning Component Educational Content:
Creating Lightning Components - Video Course
Creating Lightning Components - BLOG Post Series
Cloudlife Podcast - Dreamforce14 on Lightning Components

Dreamforce Presentations:
DF13 Get Started on the Certified Force.com Developer Credential
DF12 They Call It 'Enterprise' for a Reason
DF12 Hands-on Training: Introduction to the REST API

DeveloperForce Publications:
Visualforce In Practice (download link)
Profile Page & Article List

Pluralsight.com Hard Core Developer Training:
Force.com Platform - The Big Picture
Pluralsight V
ideo Snippet
P
luralsight Blog



View Don Robins's profile on LinkedIn
Peter Gruhl

Peter Gruhl


ADM231 ANC101 ANC201 ANC301 DEV401 DEV450 DEV501 DEV502

Senior Certified Instructor and Author

Peter Gruhl brings a wealth of experience to his technical instruction, gleaned from over three decades of software development. He brings a practical and personal approach to learning, as well as his wide experience with Mainframes, Minis, PC, Client/Server, and now Cloud Computing.

Whether Health Care, Manufacturing, Finance, CRM, Sales, or Research and Development, Peter has been there in the trenches since he was first recruited out of college to work for Ross Perot’s EDS. He brings a practical approach to learning by applying his decades of experience in Software Development to support the learning process.

Peter is a Salesforce.com Certified Advanced Developer and Certified Technical Instructor authorized to deliver official Salesforce.com developer curriculum DEV401, DEV501, DEV502 and ADM231, (formerly DEV531) in both public and private classes for Salesforce.com and other partners.

Peter has regularly presented for various user community groups and Meetups, including BayNET and the Bay Area Association of Database Developers.

DeveloperForce Publications
Visualforce In Practice (download link)



View Peter Gruhl's profile on LinkedIn
Dan Goldston

Dan Goldston


ADM201 ADM211 ADM251 ADM261 CRT101 CRT251 CRT261 SLS101 STR301

Instructor and Consultant

Daniel Goldston graduated from the University of Southern California in 1991 with degree in Business Administration.  He started his technology career in 2000 as a project manager for internet start-up financialprinter.com

From there, Daniel managed the customer service department for VSI Fax, automated fax distribution software.  When VSI Fax was purchased by Esker Software, Daniel was promoted to business development role working with Esker’s OEM partners.  It was at that point that Daniel discovered his love of working with clients to ensure they have the knowledge to configure and use software to its maximum capabilities. While at Esker, Daniel worked with the CRM team to migrate from Siebel to Salesforce.com.  He was also on the team developing Esker’s Fax On-Demand AppExchange product.

In 2006 Daniel joined Astadia (formally MW Advisors) as a salesforce.com implementation consultant.  In 2007, he became a Certified Salesforce Instructor and started Astadia’s Education and Adoption practice.  Through his tenor as the Practice Lead, Daniel worked closely with salesforce.com education to run Astadia’s salesforce.com Authorized Training Center.

In early 2013, Daniel left Astadia to found DL Gold Consulting.  DL Gold specializes in End User Training and User Adoption programs.  In addition, as a salesforce Certified Instructor, Daniel continues to deliver the official ADM201 and ADM211 salesforce.com courses through his affiliation with Forcementor.  In addition Daniel is also a salesforce.com Certified Advanced Administrator, and a Sales Cloud and Service Cloud Consultant.

View Dan Goldston's profile on LinkedIn
Michael Topalovich

Michael Topalovich


DEV450 DEV501 DEV601

Technical Architect and Instructor

Michael has spent most of his 20-year technology career in CRM, working as a senior IT manager for CRM pioneer Siebel Systems prior to becoming an early adopter of the Force.com platform and teaching himself Apex and Visualforce, eventually becoming a Salesforce.com Certified Force.com Developer.
 
Michael is the CTO and lead Salesforce architect for Delivered Innovation, a Salesforce.com consulting partner based in Chicago, focused exclusively on the design and implementation of leading edge Salesforce and Force.com solutions. The DI methodology for Salesforce project delivery borrows from Agile practices such as Scrum, Kanban, or Extreme Programming, incorporating many of the core principles behind Agile while focusing on project leadership as a core principle, but adjusted to work equally well with declarative and code based customization projects.

A three-time Dreamforce presenter, regular Salesforce developer and user group presenter, and coauthor of Visualforce in Practice, Michael also contributes high-level technical content to the Salesforce community through the Delivered Innovation Blog and other channels.

As a member of Team Forcementor, Mike delivers DEV501 Force.com technical content, bringing a wealth of real world experience into the classroom. When not delivering training, Mike provides custom design and architectural guidance to his clients.

Technical Content:
Delivered Innovation Blog


View Michael Topalovich's profile on LinkedIn
Sara Morgan

Sara Morgan


Senior Consultant, Author and Curriculum Developer

Sara Morgan is a Salesforce.com Certified Advanced Developer who began her software development career twenty years ago working primarily with Microsoft technologies. Since then she has worked for small and large companies spanning multiple industries, including Healthcare, Finance, Retail, Government, Robotics and Information Technology. In 2005, she started her own consulting company named Custom Solutions, LLC and for many years, she was a Microsoft Certified Developer and recognized expert in the field of web development using Microsoft SQL Server. She has published six technical books and dozens of online and printed articles. In 2007, she was awarded the Microsoft MVP award for her work with Microsoft Speech Server and Office Communication Server.

She was introduced to the Force.com platform in 2011 through one of her clients and has been working with it ever since. In 2013 she became a certified Salesforce Developer and then in 2014 earned the prestigious Force.com Advanced Developer certification. She specializes in integrating Force.com with .NET and works with Salesforce University in development of their curriculum and regularly publishes articles for DeveloperForce about .NET integration. She has also published an online course about Visualforce development for lynda.com.

To stay balanced, Sara resides in a beautifully remote area of Southern Louisiana, known for its quiet living and historic antebellum homes. Her greatest passion involves explaining and writing about complex material in a way that everyone can fully understand. 

Sara holds a Bachelor of Science degree in Quantitative Business Analysis from Louisiana State University and Agricultural and Mechanical College.

DeveloperForce Publications:
Profile Page & Blog Article List

Technical Blog:
http://saramorgan.net/

lynda.com Online Course:
http://www.lynda.com/Sara-Morgan/2280700-1.html



View Sara Morgan's profile on LinkedIn
Fred Zingeser

Fred Zingeser


DEV401

Certified Instructor and Curriculum Developer

Fred's career in the computer industry spans over 35 years.  He grew up in greater Detroit, then studied Math and Sciences at Michigan State University, and Computer Science at Wayne State University.  Fred has expertise in Unix, Linux, Mac OS, and Windows, and holds an A+ Certification in PC hardware/software.

Fred taught VAX/VMS at Digital Equipment Corporation in New England, and subsequently was a programmer, systems programmer, and systems analyst at numerous aerospace companies in Southern California. Notably he spent 8 years at NASA's Jet Propulsion Laboratory. Later he taught Unix for Silicon Graphics, Hewlett-Packard, and other companies. After working at a “dot-com” that went bust, he lived in France for 7 years, and had a stint as a tour guide in Paris.

Fred is currently Salesforce Certified Developer and Certified Technical Instructor, and is happy to share his enthusiasm for Salesforce with his students.


View Fred Zingeser's profile on LinkedIn
Vicki White

Vicki White


ADM201 ADM202 ADM251 ADM261 ANC101 CRT101 CRT251 RPT101 SLS101 SLS201 STR301

CERTIFIED INSTRUCTOR AND CURRICULUM DEVELOPER

Vicki is a salesforce Certified Instructor, Administrator, Advanced Administrator and Sales Cloud Consultant. In addition to delivering salesforce training to public and private customers, she regularly delivers pre-conference Dreamforce training and Salesforce Certification Road Shows.  She served as lead instructor for the Salesforce Merrill Lynch initiative to conduct training for 1800 Merrill Lynch financial advisors, culminating in an end-user training contract for 25,000 subscribers.

Vicki has held a variety of positions in IT and related areas, beginning her career as a Systems Engineer, developer, project manager, and system administrator.  Moving to management, she focused on analytics to drive productivity, sales and adoption.   Throughout her career, Vicki has implemented and delivered executive level, end user and technical training as companies and their employees transitioned to new technologies and applications.  She provides training and consulting services to companies specializing in the insurance, healthcare, and services industries.  

In addition to her professional career, Vicki is a Training Coordinator for the IRS TCE program, a joint venture between the IRS and the AARP Foundation providing free tax preparation services to AARP members and low-income clients.  She developed and coordinates a program in Northern Virginia that provides both train-the-trainer and end-user instruction for about 250 tax preparation counselors annually and has achieved a counselor certification rate of over 95%.  She is a certified IRS Advanced Tax Preparer.
Jeff Susich

Jeff Susich


ADM201 ADM202 ADM211 ADM251 ADM261 ADM271 CRT101 CRT251 CRT261 RPT101 SLS101 SLS201 STR101 SLX101 SVC101 SVC201 SVC301

Certified Instructor

Jeff is a Certified Salesforce.com System Administrator, Advanced System Administrator, Sales Cloud Consultant, Service Cloud Consultant and Platform App Builder. He has been a Registered Salesforce Consulting Partner since 2011.

He started using Salesforce as a user and self-taught system administrator. He took on a role as Senior VP of Sales and Marketing, and found to his dismay that the company sales and support processes were being managed by paper files. Thus began his Salesforce.com baptism by fire. 

Jeff has deep and wide business experience in Sales, Operations, Contact Centers, IT, and Marketing, at both startups and Fortune 500 companies. He works with all Editions of Salesforce: Group, Professional, and Enterprise.

Jeff specializes in being able to rapidly understand client and user needs, and associate those needs with Salesforce.com. He has worked with clients in almost every imaginable industry, and he has done over 150 salesforce implementation/cleanup/rescue projects. Jeff has trained hundreds of users and system administrators.

Jeff is a military veteran and holds a BSEE from Arizona State University and an MBA from the University of Oregon. He lives in Loveland, OH.


View Jeff Susich's profile on LinkedIn
Greg Cook

Greg Cook


DEV502

CERTIFIED INSTRUCTOR

Greg is one of fewer than 20 individuals in the world holding all 7 Salesforce.com certifications including Certified Advanced Developer and Certified Technical Architect. He specializes in Enterprise Architecture and Force.com technology.  After beginning programming at the age of 12, he earned his undergraduate degree at Arizona State University (Computer Information Systems), and built ERP applications for J.D. Edwards (now Oracle via PeopleSoft).  He then moved into a technical lead role at Deloitte Consulting where he designed numerous custom applications in consumer products, automotive and retail.

Greg joined a start-up joint venture in the cable industry in 2006 and moved into program management and system architecture.  Discovering a new passion in management and entrepreneurship, he completed his Master’s degree at Colorado University (Organizational Management & Entrepreneurship) before starting his first company in 2009, focused on interactive television.

Greg founded CloudPremise in 2012 to provide enterprise architecture and Salesforce.com consulting to a customer base of mostly Fortune 100 and large NGOs.  He is currently working on Path To Scale, a Salesforce.com ISV partner providing marketing and revenue performance analytics on the Force.com platform.  He is an active teacher and blogger on Force.com technologies.  You can find his blog at enterpriseforcearchitect.com and posts on developer.salesforceforce.com.

Greg is a native of Denver, Colorado where he lives with his wife, twin boy and girl and yellow lab Kenobi.  In his free time he can be found exercising or exploring the outdoors in his Jeep.
 

View Greg Cook's profile on LinkedIn